Read the art of woo using strategic persuasion to sell your ideas by G.Richard Shell Mario Moussa Online

the-art-of-woo-using-strategic-persuasion-to-sell-your-ideas

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winniG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds....

Title : the art of woo using strategic persuasion to sell your ideas
Author :
Rating :
ISBN : 19194459
Format Type : Kindle Edition
Number of Pages : 332 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

the art of woo using strategic persuasion to sell your ideas Reviews

  • Craig Rowley
    2019-03-03 16:24

    This was required reading for my job, and I'm glad I read it. It is critical to understand how politically minded folks will seek to manipulate you in a conversation. This book gives you knowledge of the tactics and strategies used to achieve evil ends. That said, it is a similar issue to weapons, which are amoral and only wielded for good or evil by the human holding them. Still, it has been my life experience that, similar to physical discipline, influence and politics are most often applied as abusive manipulative strategies to achieve personal gain. Caveat Emptor.

  • Kim
    2019-03-04 11:22

    Maybe I am not into sales and marketing that much, but this book did not impress me. if you follow the rules of Everthing I need to know I Learned in Kindergarten, then you have about 90% of this book already put into practice. The title is catchy though.